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Inspired by everyday living, and in pursuit of the ideal urban lifestyle, senscommon uses common needs as the basis for the creative and design process. The aim is to make day-to-day life better and not design just for design’s sake. Often this means breaking boundaries between different forms of design, and re-concepting commonly held beliefs, while creating never-before seen items that resonate with its audience.

Not bound by the usual design categories, boundaries are often blurred between product and fashion design: ideas and executions are in all areas needed in order to enhance everyday life. Quite often textiles form part or influence all of the initial thinking. senscommon’s expertise in textile innovation means both product and fashion are often the focus for new items, and everything is ideated from the textile outwards. New innovation in textiles and production processes are continuously hunted for, and experimented with, for their individual qualities. Each product intuitively feels it makes best use of its material, seamlessly fitting into urban life.

senscommon uses haute-couture design knowledge gleaned from a past in Paris. The founder, Laura Silinska studied fashion design in Paris, then worked for Alexis Mabille and Viktor&Rolf. With this background Laura designs in a 3d way, draping around the body or life function, rather from a pure product design standpoint. This creates elaborate construction and intuitive design that just seems really fitting to its function.

There is a love for retro futurism, inspired by the functionality and look of past uniform industrial products, senscommon doesn’t believe in re-designing items that have already been well thought-out. Products are made with changing futures in mind, adding features for modern-day use and with a knowledge for innovative materials that suit their function.

senscommon ideates with a certain person in mind, a generation that won’t take no for an answer, who are always on the go and live life with an almost doomsday optimism. The usual cultural and global borders don’t apply. Always with an eye on their future: their futures continuously change and they require design that changes with them.
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