on-journey wear campaign

on-journey wear

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an active charcoal line

cruise control wellbeing, far and wide

naturally greyed cotton/rayon, no chemicals

self-purifying against the world

eliminates odour and moisture

a warming soft-touch second skin

inspired by masculine wardrobe icons, 

for rest-less-travel-minded-go-everywhere types

made in collaboration with Uchino Japan.

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Enabling people to travel on cruise control, these clothes have a focus on wellbeing and comfort during journeying.

The garments within the line use an innovative textile made from activated Ubame oak charcoal powder that has been kneaded into cotton/rayon fibers before weaving. The innovative active charcoal fiber in this exclusive collaboration is made by Uchino Japan.

This self-purifying fabric can eliminate odour, moisture, bacteria and environmental chemicals. Durable and tactile, a crisp and matt woven gauze exterior complements the soft pile interior designed to act like a second skin. Naturally greyed by the charcoal, the process uses no chemicals. Because of its self-purifying qualities and porous ability to eliminate certain impurities and elements, on-journey wear is the perfect wardrobe for daily journeys long or short.

Inspired by masculine wardrobe icons like the shirt, cardigan, t-shirt, the on-journey wear is designed for comfort in uncomfortable circumstances and mobility. The senscommon take on these casual wear classics are special roomy pocketing, active-wear inspired flatlock seaming and contrast metal detailing. It is for those rest-less-travel-minded-go-everywhere individuals who explore far and wide, demanding the wellbeing to get ahead of the rest.

Uchino is Japanese and known for its luxurious textiles, that began in its creation of superb bath and body products in 1947. Located in Tokyo, Japan, the company is renowned for its commitment to protecting the environment and uses only 100% natural organic cotton and only the most natural herb and mineral dyes in all its fine line of merchandise.

Originating from an Edo period technique that used Binchōtan hardwood charcoal in Japanese cooking, active charcoal has been used for centuries in Japan. It continues to be used in medicine, wellbeing and beauty products for its purifying and anti-odour qualities. Uchino’s Charcoal Fiber is made from activated Ubame oak charcoal powder that has been kneaded into cotton/rayon fibers before weaving. Moisture, chemical substances and odour are absorbed and eliminated via numerous small pores found within the charcoal. More impressively, active charcoal emits far-infrared rays and negative ions. Far-infrared rays are waves of energy, totally invisible to the naked eye, penetrating the surface of the skin and gently elevating the body's surface temperature, whilst positively affecting bodily systems and functions.

Everything is enhanced by the pure minimalist design, no detail is superfluous. Uncommon utility fitting urban life.

Made with couture principles that create superiority in design and quality, all senscommon products are designed in a 3d way, draping around the body or life function, rather from a pure product design standpoint. This creates superior design that really fits its function, seamlessly fitting urban life. Quite often textiles form part or influence all of the initial thinking, inspiring the line made. New innovation in textiles and production processes are continuously being hunted. Senscommon products intersect product and fashion design.

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senscommon all-commute campaign

all-commute overcoat

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a do-all water & windproof overcoat

enjoy the mundane, face all elements

lightweight, breathable, adjustable

must-touch hi-tech second-skin

all matte-black

entirely seam taped,

snaps around legs protectively

inspired by past uniforms, for ever-evolving futures 

at go-getting-hard-working-optimistic types.

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In this versatile overcoat, the senscommon commuter is able to enjoy the mundane and face all elements. Lightweight, breathable and adjustable, the all-commute overcoat is fitting all forms of urban commuting like cycling.

Everything is enhanced by the pure minimalist design, no detail is superfluous.

Made with couture principles that create superiority in design and quality, all senscommon products are designed in a 3d way, draping around the body or life function, rather from a pure product design standpoint. This creates superior design that is really fitting to its function. Senscommon products intersect product and fashion design.

The all-commute overcoat is entirely seam-taped, and made from a soft, waterproof, all matte-black material. It feels like a second skin when worn, and has the same kind of mobility. Functional features include: lower body protection by snapping the coat around legs, special fit sleeves for a leaning forward position, an elastic puller enabling a more form-fitting silhouette, and a hood designed to stay in place while giving maximum visibility.

It is made by Tekosom in Poland to the highest technical outerwear standards. We identify ourselves with those who believe in quality, innovation and the possibilities of technology and connect with them. We believe innovation progresses through collaboration. It is made by Tekosom in Poland to the highest technical outerwear standards. We identify ourselves with those who believe in quality, innovation and the possibilities of technology and connect with them. We believe innovation progresses through collaboration.

Made with couture principles, the all-commute overcoat was designed in a 3d way, draping around the body and the pedalling motion. This results in an elaborate construction and finishings that really fit their function. We seek quality in our daily experiences. We believe in the value of utility, supporting our daily commuting experiences. We are the tribe of practice, constantly in movement. We find comfort in the routine. We find common sense in the uncommon.

Inspired by past uniforms, for ever-evolving futures. The all-commute overcoat was inspired by the mobility and durability of old cowboy coats, now completely commute-adapted for activities like cycling. The coat can be worn freeform and A-line, or snap protectively around legs when cycling. senscommon products are made with changing futures in mind, adding features for urban, modern-day use.

This overcoat is aimed at the go-getting-hard-working-optimistic types. A generation that won’t take no for an answer, who are always on the go and live life with an optimism born from living through sometimes challenging times.

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uncommon utility
fitting urban life

enabling enhanced everyday living

intersecting product and fashion design

minimalist, functional, utility is all

creating from common needs outwards

couture principles create superiority 

innovation ensures performance  

making past uniforms modern 

for ever-evolving futures.

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Inspired by everyday living, and in pursuit of the ideal urban lifestyle, senscommon uses common needs as the basis for the creative and design process. The aim is to make day-to-day life better and not design just for design’s sake. Often this means breaking boundaries between different forms of design, and re-concepting commonly held beliefs, while creating never-before seen items that resonate with its audience.

Not bound by the usual design categories, boundaries are often blurred between product and fashion design: ideas and executions are in all areas needed in order to enhance everyday life. Quite often textiles form part or influence all of the initial thinking. senscommon’s expertise in textile innovation means both product and fashion are often the focus for new items, and everything is ideated from the textile outwards. New innovation in textiles and production processes are continuously hunted for, and experimented with, for their individual qualities. Each product intuitively feels it makes best use of its material, seamlessly fitting into urban life.

senscommon uses haute-couture design knowledge gleaned from a past in Paris. The founder, Laura Silinska studied fashion design in Paris, then worked for Alexis Mabille and Viktor&Rolf. With this background Laura designs in a 3d way, draping around the body or life function, rather from a pure product design standpoint. This creates elaborate construction and intuitive design that just seems really fitting to its function.

There is a love for retro futurism, inspired by the functionality and look of past uniform industrial products, senscommon doesn’t believe in re-designing items that have already been well thought-out. Products are made with changing futures in mind, adding features for modern-day use and with a knowledge for innovative materials that suit their function.

senscommon ideates with a certain person in mind, a generation that won’t take no for an answer, who are always on the go and live life with an almost doomsday optimism. The usual cultural and global borders don’t apply. Always with an eye on their future: their futures continuously change and they require design that changes with them.

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Need advice on a product’s fit or features?
Email us at info [at] senscommon.com

Can’t find what you are looking for or having trouble with purchasing our products?
Email us at sales [at] senscommon.com

Would you like to collaborate with senscommon?
We are happy to hear from you at projects [at] senscommon.com

To request our press kit or items for a publication, please email at press [at] senscommon.com